We’re determined to showcase Cork stores online through this website, but we are also asking that you help too - it’s easy, simply use the hashtag #ShopCorkOnline on all of your social media and we’ll give you a share, like, retweet - you name it!!
Check out some helpful tips below…
At our recent webinar to launch our website, a couple of insightful presentations were given which you can check out here:
Some helpful tips:
For each business individually, it is important that all businesses follow a simple communications strategy:
Evaluate and perhaps expand the media channels being currently used, with extra time to refocus your business, take advantage of exploring all options and utilise the platforms that are more suited to your business
Keep regular communication with your clientele or audience, using a familiar “voice” representative of your business
Now is very important to continue to use your hashtags – all businesses can drive simple marketing tools now more than ever; #shoplocal #CorkIsOpen #ShopCorkOnline, etc.
Get creative with your marketing - a lot of these things can be done for free:
Social media marketing
Post content to social media regularly; boosting specific posts will help you to increase awareness and engagement from your targeted audience. Maintain your voice. Regularly do throwback posts, highlight the bustling region as people remember it.
Social media engagements
In the age of instant messaging and conversations online, live updates and posts are vital for strengthening relations between companies and their potential clients. Video marketing is essential for engagements.
Digital media interviews
Look at doing interviews with various business owners in the region, focus on future – new initiatives, pre bookings, offering discounts or best value – Be Positive! Business Owners should be encouraged to do Q&A's with their social media audience; that way, they strengthen the relationship between their company and the people who are interested in the company.
Online media articles
Digital media in the form of online news portals and websites have ever-growing online readers, so it is important for businesses to produce media releases, opinion pieces and analytics articles that can be published online.
Digital marketing
Make use of marketing tools, like Google AdWords campaigns and Search Engine Optimization activities, to keep constant and to provide updated content on your website for onsite SEO. In addition Adroll and other similar remarketing online platforms could prove to be beneficial when looking beyond the Google Display Network.
*Tips given courtesy of Eventi Management Ltd.